Content Integration, Social Sharing and Potential Marketing Opportunities

In this post I will give you an overview of Springpad, a free web tool that provides you with a powerful and convenient way to explore the web, keep all your content organized, share it with your networks if you wish and use some cool mobile "personal assistant" features. I made this summary for you. Enjoy!




What Springpad is
It is a free cloud-based platform for you to easily save anything you want to remember and make sure it will be there for you, from an article to an email to a scanned bar code or a photo, etc. The tool offers you features that not only help you organize your "stuff", but also synchronizes it with online updated relevant content customized for your interests, such as alerts, deals and product availability, news, etc.


See what Gary Vaynerchuk has to say about it:

Features

• Notes, tasks and checklists;
• Web "look it up";
• Information saving without leaving the site you are browsing;
• Social networking and sharing;
• Bar code scanning;
• Photo saving;
• Search nearby;
• Notebooks (where you organize, categorize, customize and integrate your stuff);
• Tags;
• "The board" (visually organize and add labels, notes, maps, etc.);
• Enhanced information (links to prices, reviews, show times, addresses and more)
• Integration with Facebook, Twitter and email;
• Alerts and reminders;
• Public pages (share publicly and let people follow)

Potential Marketing Tool

On a blog post of Feb 19, 2012 by bfrench, I read about three uses for Springpad:

1. Personal project manager to keep track of meta tasks;
2. Curation platform (web research platform to capture knowledge artifacts and integrate streams of thought)
3. Potential marketing tool (an ideal platform for building interactive foundations of media, news, product content and other resources for subscribers to use)

Also the author mentions the possibility for a dynamic brochure - a publishing model that would allow prospective buyers to download a starting point for a product (or service) and then blend their own links, photos and social comments into the basic information.